Marketing automation helps companies to prioritize and optimize their marketing actions in a dynamic and efficient way, allowing to reach the proposed goals in the shortest possible time.

Its based on the managed use of software and client management tools, through the implementation of a conversion funnel to generate databases. These tools allow a more efficient market segmentation due to the use of tools such as the Buyer Person and the Buyer Journey to generate leads, conversions and loyalty to the brand.

One of the most important tools of Marketing Automation is the Email Marketing which has become an indispensable strategy for those companies that seek to reach a greater audience and at a low cost. It Is A very effective strategy as long as you have the right databases and effective market segmentation. With ITI Data Europe We not only have companies that design creative Email Marketing campaigns, but we also have the right software and tools to automate your Marketing management and reach more potential customers in an efficient and secure way.